[Download] "IP生态圈:泛娱乐时代的IP产业及运营实践" by 李斌 * Book PDF Kindle ePub Free
eBook details
- Title: IP生态圈:泛娱乐时代的IP产业及运营实践
- Author : 李斌
- Release Date : January 01, 2017
- Genre: Industries & Professions,Books,Business & Personal Finance,
- Pages : * pages
- Size : 3072 KB
Description
本书全面梳理了IP经济生态圈的商业形态——网络文学IP、影视IP、游戏IP、动漫IP,以热门的IP案例为切入点,阐述了各领域IP热潮背后的产业趋势、资本布局、商业逻辑、价值变现等各个方面。在产业分析的基础上,本书还系统地揭示了IP的孵化、构建、运营与营销等。
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